Favicon

The website's browser icon

What is a Favicon?

A favicon (short for "favorites icon") is the small icon that appears in browser tabs, bookmarks, and history. It's typically located at /favicon.ico on most websites.

We check whether a website has a detectable favicon by looking for the standard /favicon.ico file. This is a simple signal that indicates some level of website customization and branding.

Why Does a Favicon Matter?

A favicon is a minor signal, but it can indicate:

  • Intentional branding: Someone took time to customize the site's appearance
  • Established website: Basic web setup has been completed
  • Active maintenance: Though not definitive, it suggests some attention to detail

The absence of a favicon isn't necessarily concerning. Many legitimate sites don't have one, and many malicious sites do. It's just one small data point among many.

How to Interpret This Signal

Positive

Favicon detected

Attention

No favicon detected

Example Domains

See this signal in action:

Related Signals